Variety is the spice to life. It’s the same for your content marketing strategy. By implementing different types of content marketing, you can increase the chances of your company capturing and holding potential customers’ attention.
In a 2023 survey by SEO experts from Semrush, more than half of the respondents (55%) said that the best way to achieve success was to create more content and post it more often.
It can be difficult to come up with new ideas and create high-quality content on a regular basis, especially if your expertise is not in a specific niche. This list of content marketing types will help you create great content to stand out from your competitors.
Grow Your Brand With These 15 Types of Content Marketing
These content creation ideas will boost your brand and bottom line, whether you are a brick-and mortar business or strictly online. Most (if not all of) these content types can be easily repurposed for a new platform or format. You can, for example, share an excerpt, infographic, or quote from your most recent blog post on your social media channels to create “new” content. Repurposing existing content is often easier than creating new content.
1. Social Media Posts
Social media platforms like Facebook, Instagram TikTok Pinterest and LinkedIn are great for increasing engagement and brand awareness. You may want to focus your efforts on just a few of your target audiences rather than trying to reach everyone.
TikTok, for example, might be the best option if you’re looking to reach people under 35 while Facebook may be better suited to older demographics. GIFs and memes may work for certain brands, but not others.
You can also use social networks to reach out to bloggers and influencers in order to promote your content and brand. Social sharing can boost conversion rates, increase traffic to your website, and encourage UGC.
2. Testimonials
It’s clear that testimonials are a necessity for your website, especially when you consider how many people read online reviews prior to making a purchase. These messages are directly from customers, and they build trust because they show how your product has positively affected their lives. You can also repurpose your testimonials to help build social proof as part of social media marketing.
3. Case Studies
Case studies are success stories. These detailed reports explain how your product or services helped a client. This type of content can build credibility with potential clients and highlight your company as a thought-leader in its industry. You can hire technical writers for case studies, depending on your requirements.
4. Landing Pages
Landing pages, unlike traditional web pages such as About, Product/Services and Contact, are designed for advertising or marketing. These pages are designed to grab the attention of potential customers and persuade them to buy. To increase conversions, this type of content must have a clear CTA. There are many tools that can help you create a landing page if you don’t know where to begin.
5. Blog Posts
The best way to improve your website’s ranking is by writing blog posts that are optimized for search engine optimization (SEO). If you are writing long-form content, such as how-to guides or checklists, then it is important to engage, educate and inform your readers.
Do keyword research to determine what your customers are looking for. You can use a variety of free tools for keyword research to identify the topics that are most relevant to your niche.
6. Email Newsletters
Email newsletters are excellent tools for email marketing. They offer two benefits: they let loyal customers know that you appreciate them and keep them informed, and they allow you to connect directly with new subscribers.
You can use your digital newsletter for sharing any content relevant to your audience. Send your email list updates about new products, giveaways, deals, your most recent testimonials, and more. You can also invite your readers to a live online demo or share the latest blog posts.
7. Infographics
Infographics simplify complex concepts in an attractive format. They are often brightly colored in order to grab (and keep) the attention of readers and break up large blocks of text. Infographics can also be shared on social media sites like Pinterest and Instagram in order to increase traffic to your website. Canva is a great tool to use for creating stunning visuals from stock photos, screenshots or your own images.
8. White Papers
White papers are detailed reports that present a problem with a possible solution. These documents allow you to demonstrate your expertise as well as position yourself in the industry. The white papers will also help you to better communicate with your audience about the benefits of your solution.
9. Video Content
Video content is the king. In a recent study, 91% of consumers said they wanted more video content. The same percentage of marketers also stated that video content marketing increased traffic.
You can create high-quality visuals even if you are not a video editor or producer. You only need a smartphone that has a decent camera.
Record step-by-step instructions on your product or services, or create vlogs to teach you how to do it. These videos can be embedded into your newsletter, blog post, or social media posts.
10. Guest Posts
Share the love when it comes to creating content. Guest blogging, also known as guest posting, is the act of publishing content on another site. Guest posting is mutually beneficial. The other site gets free content, and you can reach a wider audience. You can also build backlinks which are essential for improving your search engine ranking. Just make sure that you are able to link-build in a written way.
11. Podcasts
It is easier to say than do. It might be worth it, however, with over 100 million projected podcast listeners by 2024 in the U.S.
Podcasts are a great way to add another dimension to your digital strategy. This type of audio content can create a stronger connection between you and your audience. Your potential customers will feel more connected to you as they can listen to your ideas while on the move. Podcasts can also be used to convert written content, such as blog posts, into audio content.
12. Q&A Content
It’s a proven way to engage your audience. It’s not just for celebrity interviews. This interactive form of content allows you to provide valuable information about your service or product.
This is also a type of content that’s relatively simple and versatile to create. It’s basically a template that you can’t mess-up. By running a monthly Ask Me Anything event (which is very popular on social media), you can transform your Q&A format into a fun, video-based format. You can engage with potential customers and answer their questions about your company, its values and products. This will help you build trust and confidence.
13. Contests and Promotions
What’s everyone’s four-letter word? Free! Free! No matter where or who they are, people cannot resist a freebie. Why not take advantage of this basic human instinct by running a contest with a giveaway that is enticing?
You can boost engagement by offering incentives occasionally. You don’t need to go on a trip to the Bahamas for a whole week. You can reward returning customers by giving them free merchandise, offer a discount to new clients on their first order, or hold quizzes where the best performers are rewarded with insider access and prizes.
14. Quotes
Quotes can be a powerful way to motivate your readers. Forbes’ “Quotes Of The Day” encourages readers to be inspired and think differently. This fun content gives a lighter touch to traditional digital marketing techniques. Consider adding quotes from industry leaders or other thought leaders. Inspiration can come from anywhere and anyone.
15. Press Releases
Regular press releases will keep your customers informed about your business. Inform customers about upcoming events, and new products before they are released. This content increases anticipation and excitement when your product or service is launched. You can also use this content to create buzz and to reach out to the local press and media outlets.
Diversify the Types of Content You Create and Expand Your Reach
It doesn’t matter how large or small your company is. Creating different types of content will help you to increase brand awareness, extend your reach and boost sales.
Content can be anything from short social media updates, client testimonials, or video clips to longer informational guides, lists, and articles that promote thought leadership. Each piece adds value to the overall marketing effort. Keep track of your statistics and see which types of content are most effective.
The Writer Finder is here to help you take your brand to a new level.
We can help you create a content strategy for your brand as an extension of Growth Machine. This will ensure that you have access the best content writers within your niche.
For more information visit our home page.
Article is useful, try to write little shorter or post in parts,